My immigrant mother showed me the power of resilience and creativity, teaching me to see our culture as a driving force for change. Growing up between a small town in Vermont and México City shaped my unique perspective on how creative storytelling and cultural power can transform communities.

After dropping out of art school, I immersed myself in creative work - from teaching art to developing marketing campaigns for startups. This diverse background led me to my true calling: combining creative storytelling with strategic marketing to build movements for social justice and community impact.

In 2018, I launched Neta Collab, a marketing and creative agency for social impact. What started as a team of two has grown to seventeen changemakers across the United States. I have the honor of building this impact-driven company alongside an incredible team - from my mother and sister, who inspired this journey, to my husband, whose experiences and strategic mindset help shape our storytelling approach. Together, we're reshaping who gets to tell our communities' stories while partnering with organizations leading the fight for justice and representation.

When I'm not building movements with our team, you'll find me seeking adventures in wild places - from eloping in Alaska to hiking mountain trails. These moments of exploration, along with tending to my growing plant collection and celebrating our our moments as a family, fuel my creativity and remind me why we do this work: to help build a world where everyone has the freedom and power to pursue their dreams.